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The Prowler blog

Field notes from the radar.

How we capture, clean, and rank fast-moving information — plus playbooks for the people who can't afford to miss it.

Featured

What is an agentic radar? (and how it differs from a news aggregator)

An agentic radar watches the specific sources you choose across social platforms and the web, then uses AI agents to clean, rank and summarise what they publish into one feed.

PTProwler teamSep 02, 2026 · 5 min
AllIntelligencePlaybookEngineeringProduct
Intelligence

Social listening vs social monitoring vs a source radar: which do you actually need?

Monitoring tracks mentions, listening analyses conversation at scale, and a source radar watches named accounts. Here is how to pick, with honest tool and price ranges.

PTProwler teamSep 02, 2026 · 5 min
Intelligence

Google Alerts alternatives for social media (2026): what Google misses and what to use instead

Google Alerts is web-only and slow. Here is what it misses on Instagram, TikTok and X, and an honest comparison of free and paid alternatives including our own.

PTProwler teamSep 02, 2026 · 5 min
Playbook

How to monitor competitors on Instagram and TikTok without opening the apps

A practical workflow for tracking competitor accounts on Instagram and TikTok: what to track, how often, how to compare across platforms, and how to automate it.

PTProwler teamSep 02, 2026 · 5 min
Playbook

How to build a competitor watchlist: the 25 sources that actually matter

A method for choosing which competitor, creator and industry accounts to monitor, capped at 25 sources, with a template you can fill in an afternoon.

PTProwler teamSep 02, 2026 · 5 min
Playbook

Media monitoring for small newsrooms: a workflow that doesn't cost $10,000 a year

How a two-to-ten-person newsroom can watch official accounts, wires, rivals and sources across social and the web without an enterprise monitoring contract.

PTProwler teamSep 02, 2026 · 5 min
Engineering

Two agents, one clean feed: how Prowler de-duplicates reposts across five platforms

The same post appears on Instagram, TikTok and X within minutes. Here is the two-agent pipeline that collapses it to one item, and why the LLM never decides the ranking.

PTProwler teamSep 02, 2026 · 5 min
Product

Why your feed should forget: the case for a 48-hour monitoring window

Prowler deletes feed items after 48 hours and keeps only what you save. Here is why a monitoring feed that remembers everything stops being useful, and how the save model works.

PTProwler teamSep 02, 2026 · 4 min
Product

Why social monitoring tools go quiet (and how backup sources fix it)

Accounts get renamed, platforms block fetches, pages go private. Here is how registering a source with backup URLs and a health status keeps monitoring running when one platform fails.

PTProwler teamSep 02, 2026 · 4 min
Engineering

Why a TikTok like isn't an X like: normalizing a trending score across five platforms

A like on X and a view on TikTok aren't the same currency. Here is the per-platform baseline and 24-hour half-life that put a market spike and a press spike on one scale.

PTProwler teamSep 02, 2026 · 4 min

Field notes, when they ship.

New posts on monitoring, ranking, and the radar — no more than twice a month.